In order to maximize rental income, what is a primary duty of a property manager?

To maximize rental income, one of the primary duties of a property manager is to advertise properties effectively. Effective advertising draws potential tenants to the property, which is crucial for achieving high occupancy rates. The more exposure a rental property receives, the greater the likelihood of attracting suitable tenants willing to pay the asking rental price.

In addition, good advertising highlights the property's features and amenities, positioning it competitively in the market. This strategic approach ensures the property does not remain vacant for extended periods, which can significantly impact overall income.

While the other duties, such as conducting routine property inspections, minimizing maintenance costs, and adjusting rent prices, are important aspects of property management, they do not directly correlate to attracting tenants as effectively as advertising does. This makes advertising a critical element in maximizing rental income.